Expanding the Fairway: Embracing a Broader Audience in Golf Marketing

Expanding the Fairway: Embracing a Broader Audience in Golf Marketing

Golf has long been seen as a sport for the privileged, often associated with older, affluent demographics. However, recent trends show a significant shift, drawing in younger players and reflecting a broader cultural transformation within the sport. This resurgence is...

Teeing Off Right: Matching Your Skills with the Right Golf Tees

Teeing Off Right: Matching Your Skills with the Right Golf Tees

Golf is evolving, and the way players choose their tees is leading the charge toward a more inclusive and enjoyable experience for players of all skill levels. Traditionally, tees were designated by color with stereotypes such as "Ladies' Tees" for red and "Men's...

Tim Clarke Appointed President of Tour Edge Golf

Tim Clarke Appointed President of Tour Edge Golf

Tim Clarke, a seasoned golf industry leader, has been appointed as the new President of Tour Edge Golf, effective August 5, 2024. Clarke's extensive background includes over 25 years with Wilson Golf, where he served as president from 2006 to 2023. During his tenure,...